Introductory Certificate in Marketing

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Course Details

A qualification from Chartered Institute of Marketing - the world's largest professional marketing body will open up career opportunities that before seemed impossible. Qualified marketers can earn salaries of up to £40,000* per annum in a career that is both rewarding and exciting. Learn the fundamental principles and practices, including how to write a marketing plan, understanding customer behaviour and how to segment and target customers to meet their specific needs.

The Chartered Institute of Marketing Introductory Certificate in Marketing is an accredited training course which is highly valued by employers, ensuring that the skills you learn and develop are practical, valuable and relevant to your career.

Qualifications

By taking the Chartered Institute of Marketing Certificate introductory Certificate in Marketing, you will add value to your CV by demonstrating your understanding of Marketing and your focus on personal development

With over 50,000 members and a presence in over 130 countries worldwide, the Chartered Institute of Marketing sets the standards for marketers, ensuring the skills you develop are recognized, relevant and applicable to any business you choose to work for.

Study Plan

• Marketing Planning
• SWOT analysis
• Responding to the macro-environment
• Responding to the micro-environment
• Understanding customers
• Segmentation
• Research techniques
• Marketing tactics - product, price, place and promotion
• Services marketing
• Business-to-business marketing
• Not-for-profit marketing
• The extended marketing mix

At the end of each chapter of the Chartered Institute of Marketing Certificate you may complete an optional assignment and submit it to your tutor.

Study Details

Most students can complete this Chartered Institute of Marketing Certificate course within approximately 180 hours of study.

Sample Course Material

All Chartered Institute of Marketing course material is written by experts. For an example of our course material click below.

• Chartered Institute of Marketing Certificate.pdf

Careers

By taking this Chartered Institute of Marketing accredited course you could apply for jobs as a Marketing Assistant who can expect to make up to £27,000* per annum. Once you have gained experience within this field you could become a marketing executive who will be able to command a salary of up to £40,000* per annum.

*Source: hays